We’re On a Mission to Change the Game of Athletic Endorsements
about us
We are Former Sports Players and Lifelong Fans
And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful.
Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Connection
Empowerment
Innovation
Inclusivity
Our Milestones
Oct 2018
Icon Source founded for pro athletes, agents, and brands
Sept 2019
Launched web app for pro athletes
July 2020
NIL platform development
July 2021
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
March 2022
Icon Suite launched for universities for full NIL compliance
Catch Us in the News
June 9, 2021
Buckhead apparel business poised to be first to pay UGA athletes
Callaway can engage directly with college athletes using a digital platform Icon Source provides. He can also leverage Onward Reserve's social media following to grow brand awareness. And, starting next month, he can for the first time compensate college athletes for their services.
How will ‘Name, Image and Likeness’ affect Auburn? Former player and business owner lays out opportunities
Working at Icon Source, Butler predicts that most of the opportunities for athletes to use NIL will come through social media endorsements, commercial shoots, autograph signings, and speaking engagements.
Florida company ready to take advantage of NIL market
Working at Icon Source, Butler predicts that most of the opportunities for athletes to use NIL will come through social media endorsements, commercial shoots, autograph signings, and speaking engagements.
