We’re On a Mission to Change the Game of Athletic Endorsements
about us
We are Former Sports Players and Lifelong Fans
And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful.
Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Connection
Empowerment
Innovation
Inclusivity
Our Milestones
Oct 2018
Icon Source founded for pro athletes, agents, and brands
Sept 2019
Launched web app for pro athletes
July 2020
NIL platform development
July 2021
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
March 2022
Icon Suite launched for universities for full NIL compliance
Catch Us in the News
September 26, 2022
The Players’ Lounge launches first ever LSU digital player cards through NIL deals
The Players’ Lounge continues to find creative ways for players to maximize their NIL partnerships and engage fans in new ways.
Seven SEC Student Athletes Land Paid Segments On The JBoy Show
Student Athlete NIL (SANIL) worked with Icon Source to broker this deal. Jason Belzer, a former Forbes contributor and managing partner of SANIL, says this deal sets a precedent for future deals in the media space.
Maximizing Student-Athlete NIL Opportunities With INFLCR’s Cavale And Icon Source’s Garrett
INFLCR’s Jim Cavale and Icon Source’s Chase Garrett sit down with AthleticDirectorU to give their thoughts on how the first month of NIL went, lay out best practices for student-athletes and schools, and what schools can do to best maximize student-athletes’ NIL opportunities.
