We’re On a Mission to Change the Game of Athletic Endorsements
We are Former Sports Players and Lifelong Fans
And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful.
Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Icon Source founded for pro athletes, agents, and brands
Launched web app for pro athletes
NIL platform development
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
Icon Suite launched for universities for full NIL compliance
Catch Us in the News
July 1, 2021
NIL debuts amid a flurry of activity as college athletes embark on historic day
"I’m so excited for these student-athletes,” said Drew Butler, who was an All-American punter at Georgia but now is vice president of Icon Source, a digital company that works with connecting athletes with brands and companies. “That’s the most important thing and it’s long overdue. It just goes to show that 2021 is the year of the college athlete."
‘You can do the math:’ Chet Holmgren, Drew Timme among Gonzaga athletes positioned to prosper from NIL
Drew Butler runs the collegiate division for Icon Source, a digital marketplace that connects brands with athletes to facilitate endorsement opportunities. Icon Source recently teamed up with INFLCR. “It’s unlimited, absolutely unlimited,” Butler said of Timme’s and Holmgren’s earning potential. “If Gonzaga has the type of season they had last year, which I’m sure they will with their great coach, players and support staff, their value will continue to soar.