We’re On a Mission to Change the

about us

We are Former Sports Players and Lifelong Fans

And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful. 

Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Our Milestones
Oct 2018
Icon Source founded for pro athletes, agents, and brands
Sept 2019
Launched web app for pro athletes
July 2020
NIL platform development
July 2021
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
March 2022
Icon Suite launched for universities for full NIL compliance

Catch Us in the News

July 1, 2021

NIL debuts amid a flurry of activity as college athletes embark on historic day

"I’m so excited for these student-athletes,” said Drew Butler, who was an All-American punter at Georgia but now is vice president of Icon Source, a digital company that works with connecting athletes with brands and companies. “That’s the most important thing and it’s long overdue. It just goes to show that 2021 is the year of the college athlete."
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July 1, 2021

‘You can do the math:’ Chet Holmgren, Drew Timme among Gonzaga athletes positioned to prosper from NIL

Drew Butler runs the collegiate division for Icon Source, a digital marketplace that connects brands with athletes to facilitate endorsement opportunities. Icon Source recently teamed up with INFLCR. “It’s unlimited, absolutely unlimited,” Butler said of Timme’s and Holmgren’s earning potential. “If Gonzaga has the type of season they had last year, which I’m sure they will with their great coach, players and support staff, their value will continue to soar.
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July 1, 2021

Icon Source Wants to Help College Athletes Get Paid

The Denver-based company enables brands to communicate directly with sports agents, helping bulldoze an immemorial barrier.
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Find More Information in Our Resource Hub

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