We’re On a Mission to Change the

about us

We are Former Sports Players and Lifelong Fans

And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful. 

Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Connection
Empowerment
Innovation
Inclusivity
Our Milestones
Oct 2018
Icon Source founded for pro athletes, agents, and brands
Sept 2019
Launched web app for pro athletes
July 2020
NIL platform development
July 2021
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
March 2022
Icon Suite launched for universities for full NIL compliance

Catch Us in the News

July 1, 2021

Behind the Scenes as the Cavinder Twins Became the Faces of Day 1 of NIL

On a seismic day in college athletics, one of the biggest deals was struck with a pair of Fresno State women's basketball players. Here's how it went down.
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June 30, 2021

Jackson State DE Signs Historic Midnight Endorsement Deal as NIL Floodgates Open

With the NCAA's interim name, image and likeness policy in effect, JSU's Antwan Owens is one of the country's first athletes to take advantage.
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June 30, 2021

College athletes set to execute unique, lucrative NIL endorsement deals as midnight strikes on July 1

Butler was in New York as partner for Icon Source, a sports marketing firm that figures to be one of the biggest players on the NIL stage. There is going to be a giant rollout at midnight. Even if it is just social media, what better place to do it than New York? "It's long overdue," said Butler, best known as a former All-American punter at Georgia.
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Find More Information in Our Resource Hub

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