We’re On a Mission to Change the

about us

We are Former Sports Players and Lifelong Fans

And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful. 

Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Connection
Empowerment
Innovation
Inclusivity
Our Milestones
Oct 2018
Icon Source founded for pro athletes, agents, and brands
Sept 2019
Launched web app for pro athletes
July 2020
NIL platform development
July 2021
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
March 2022
Icon Suite launched for universities for full NIL compliance

Catch Us in the News

June 30, 2021

Mr. CFB: How Is NIL Going To Work? Depends On Who You Ask

“We think this (NIL) will be a fluid business for the first five years. There will be a lot of players at first but over time it will shake out. This is going to be the biggest change in college athletics in years.” -Drew Butler, Excecutive Vice President of Icon Source.
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June 29, 2021

NCAA’s NIL era arrives, some athletes are ready to cash in

A new era in college sports dawns Thursday.
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June 26, 2021

Female college athletes may be the biggest winners as NIL laws take effect July 1

A new era of college sports gets under way this week, and female athletes could be the biggest winners.
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Find More Information in Our Resource Hub

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