We’re On a Mission to Change the

about us

We are Former Sports Players and Lifelong Fans

And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful. 

Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Our Milestones
Oct 2018
Icon Source founded for pro athletes, agents, and brands
Sept 2019
Launched web app for pro athletes
July 2020
NIL platform development
July 2021
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
March 2022
Icon Suite launched for universities for full NIL compliance

Catch Us in the News

June 10, 2021

Men's apparel brand Onward Reserve eyes name, image and likeness deals with UGA athletes

Icon Source, whose collegiate division is headed by former Georgia punter Drew Butler, is the third-party platform that is matching athletes with Callaway. Butler reached out to him to gauge his interest.
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June 9, 2021

Onward Reserve sending NIL opportunities to Brock Vandagriff, Matthew Boling on July 1

Former Georgia punter Drew Butler, who heads Icon Source’s college division, will provide the platform that allows Callaway to send opportunities to the student-athletes.
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June 9, 2021

Buckhead apparel business poised to be first to pay UGA athletes

Callaway can engage directly with college athletes using a digital platform Icon Source provides. He can also leverage Onward Reserve's social media following to grow brand awareness. And, starting next month, he can for the first time compensate college athletes for their services.
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Find More Information in Our Resource Hub

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