We’re On a Mission to Change the Game of Athletic Endorsements
We are Former Sports Players and Lifelong Fans
And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful.
Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Icon Source founded for pro athletes, agents, and brands
Launched web app for pro athletes
NIL platform development
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
Icon Suite launched for universities for full NIL compliance
Catch Us in the News
June 10, 2021
Men's apparel brand Onward Reserve eyes name, image and likeness deals with UGA athletes
Icon Source, whose collegiate division is headed by former Georgia punter Drew Butler, is the third-party platform that is matching athletes with Callaway. Butler reached out to him to gauge his interest.
Buckhead apparel business poised to be first to pay UGA athletes
Callaway can engage directly with college athletes using a digital platform Icon Source provides. He can also leverage Onward Reserve's social media following to grow brand awareness. And, starting next month, he can for the first time compensate college athletes for their services.