We’re On a Mission to Change the Game of Athletic Endorsements
about us
We are Former Sports Players and Lifelong Fans
And our overarching mission reflects how much we care about sports and the people involved in them. We strive to bring a human element to brand partnerships in order to create something more meaningful.
Our company was founded in 2019 by Sports Marketing professional Chase Garrett. We are proud to be a Denver-based company connecting brands of all sizes with professional athletes looking for marketing and endorsement opportunities.
Connection
Empowerment
Innovation
Inclusivity
Our Milestones
Oct 2018
Icon Source founded for pro athletes, agents, and brands
Sept 2019
Launched web app for pro athletes
July 2020
NIL platform development
July 2021
NIL launched & first deal made between Cavinder Twins and Boost Mobile in Times Square
March 2022
Icon Suite launched for universities for full NIL compliance
Catch Us in the News
June 17, 2021
ICON SOURCE IS SWINGING FOR THE FENCES WITH NIL RIGHTS COMING FOR COLLEGE ATHLETES
One company in this pack of service providers that does not need an introduction is Icon Source, which has created a marketplace that connects brands with athletes, has been offering its services to thousands of professional athletes participating in over 40 sports for 2 years and is well-positioned to make a major splash once states like Florida, Texas, Alabama, Georgia, Mississippi, and New Mexico begin mandating that college athletes have NIL rights as of July 1
Men’s apparel brand Onward Reserve eyes name, image and likeness deals with UGA athletes
Icon Source, whose collegiate division is headed by former Georgia punter Drew Butler, is the third-party platform that is matching athletes with Callaway. Butler reached out to him to gauge his interest.
Onward Reserve sending NIL opportunities to Brock Vandagriff, Matthew Boling on July 1
Former Georgia punter Drew Butler, who heads Icon Source’s college division, will provide the platform that allows Callaway to send opportunities to the student-athletes.