Crocs wanted to leverage athlete influencer marketing to emphasize the universality of their footwear. With Icon Source, they quickly found five athletes who fit their campaigns in a pool of over 400,000.
The Players’ Lounge
The Players’ Lounge came to Icon Source looking for a way to dominate the NFT space using icon athletes. Through Icon Source, they were able to forge 100 athlete partnerships across multiple schools, multiple states, and multiple sports.
The day college NIL deals became legal, Boost Mobile became the first company to partner with college athletes. That iconic partnership? It all happened through Icon Source.
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The JBoy Show
The #1 SEC sports podcast wanted to feature athletes on their podcast weekly. They used Icon Source to find and contact athletes perfect for boosting viewership on their shows.
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