Resource Hub

The Highest-Paid College Athletes in the NIL Era

One of the most significant changes in college sports happened on July 1, 2021, when the NCAA finally allowed athletes to profit from their own NIL (name, image, and likeness). As a result, college athletes and recruits can make money off of things like autograph signings, endorsements, personal appearances, and other activities—depending on state regulations. […]

Athlete Influencers on Facebook: Here’s What You Need to Know

According to recent reports, 1.93 billion people are daily users of Facebook. On a planet with 7.9 billion people, that’s roughly 25% of the global population. Pretty crazy, right? It’s hard to wrap your head around the sheer number of people who use Facebook on a daily basis. From a marketing perspective, it also raises […]

Notre Dame 4-star WR Tobias Merriweather lands first major NIL Deal

In a deal brokered by Icon Source, Tobias Merriweather secured what is believed to be his first NIL deal with Clean Energy, a sports nutrition company.

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The Players’ Lounge launches first ever LSU digital player cards through NIL deals

The Players’ Lounge continues to find creative ways for players to maximize their NIL partnerships and engage fans in new ways.

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Why YouTube is the Future of Athlete Influencer Marketing

Since its inception in 2005, YouTube has helped people share videos and build online communities all over the globe. Today, YouTube is the second largest search engine, outpaced only by its parent company, Google.  YouTube is also rapidly evolving into one of the most popular influencer marketing channels. This is an opportunity that should be […]

Why Athlete Influencer Marketing on Twitter is a Cheat Code

“If the Cleveland Cavaliers win the 2018 NBA finals I’ll buy everyone who retweets this a jersey…” Demarious Randall, a football player for the Cleveland Browns, posted this on his Twitter ahead of the 2018 NBA Finals. Roughly a million retweets (and four back-to-back losses) later, he was off the hook, as Steph Curry and […]

Self-Branding 101: How to Build a Lasting Brand as an Athlete

As an athlete who performs at the highest level, you’ve worked your ass off to get to where you are today. Countless hours of practice and preparation, both on and off the field, propelled you to the top level of your competition. When you make it this far, your life quite literally revolves around your […]

Do Not Sleep on LinkedIn For Athlete Marketing

When you think of athlete influencer marketing, the first social platforms that come to mind are probably Instagram and YouTube. Maybe Facebook, Twitter, and now TikTok as well.  Odds are that you didn’t think of LinkedIn. And why would you? LinkedIn doesn’t crack the list of top five influencer marketing channels. But the networking platform […]

Why TikTok is The Best NIL Sports Marketing Tool 

If you’ve never heard of TikTok, you’ve been living under a rock. Smashing records for most downloads of a social app in a quarter, the app now has one billion active users all over the world. It rests in seventh place for the most-used social site, which is unbelievable considering it took Instagram six years […]

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