Multiple high-ranking administrators expect the Board to approve the temporary policy, which would then take effect the following day — July 1. This will allow athletes in all states — regardless of whether or not there’s a state NIL law passed — to profit off of their NIL. Expect to see endorsements, sponsorships and plans for camps right away.
The integration with the INFLCR mobile app will create an efficient, turnkey process in which NCAA student-athletes can compliantly learn about and actively participate in Icon Source’s vast network of brand opportunities. All deal activity will be automatically reported to INFLCR Verified’s Compliance Ledger. Signup is free, profile creation takes only minutes, and the Icon Source commission is the lowest of any platform available.
Planetarie is a woman-owned wellness company based in the Denver, CO area, focusing on CBDa. The brand teamed up with Icon Source, a two-sided sports sponsorship marketplace, as a part of its 50 For 50 campaign to secure partnerships for women athletes. Planetarie and HSM matched on the platform before striking a long-term deal for Wieser.
One company in this pack of service providers that does not need an introduction is Icon Source, which has created a marketplace that connects brands with athletes, has been offering its services to thousands of professional athletes participating in over 40 sports for 2 years and is well-positioned to make a major splash once states like Florida, Texas, Alabama, Georgia, Mississippi, and New Mexico begin mandating that college athletes have NIL rights as of July 1
Icon Source, whose collegiate division is headed by former Georgia punter Drew Butler, is the third-party platform that is matching athletes with Callaway. Butler reached out to him to gauge his interest.
Former Georgia punter Drew Butler, who heads Icon Source’s college division, will provide the platform that allows Callaway to send opportunities to the student-athletes.
Callaway can engage directly with college athletes using a digital platform Icon Source provides. He can also leverage Onward Reserve’s social media following to grow brand awareness. And, starting next month, he can for the first time compensate college athletes for their services.
Working at Icon Source, Butler predicts that most of the opportunities for athletes to use NIL will come through social media endorsements, commercial shoots, autograph signings, and speaking engagements.
Working at Icon Source, Butler predicts that most of the opportunities for athletes to use NIL will come through social media endorsements, commercial shoots, autograph signings, and speaking engagements.
