Resource Hub

The Role of NIL in Empowering Women in College Sports

The history of female involvement in college sports has long been characterized by exclusion, both as athletes and as full participants with equal access to the advantages that athletics can provide. For many years, male athletes have received greater financial support, more media exposure, a stronger voice to develop their image, and a better platform […]

How to Find Companies Looking to Sponsor College Athletes

It’s no secret that there are a wide variety of ways to get sponsored in sports. Athletes can make money by endorsing products on their social media, appearing in advertisements, and even signing deals with companies that want to hire them as spokespeople. Companies and brands of all sizes are looking to work with athletes […]

Leadership Spotlight

Kit Taylor, EVP Business Development As the Executive Vice President of Business Development at Icon Source, Kit is responsible for identifying and securing partnerships with leading brands and athletes on the platform, while ensuring that they receive the support they need to achieve their goals. She also manages our team of Brand specialists that are […]

Icon Source + The NIL House & Brinx.TV

A groundbreaking partnership has been formed between Brinx.TV a hub for all things NIL founded by John Brenkus, and Icon Source, the industry leader in NIL deal-making. Icon Source, founded by Chase Garrett in 2018, has streamlined the process of connecting brands and athletes for sponsorship deals. “The NIL House” is a popular sports program […]

What Are NIL Collectives and What Do They Do?

When the NCAA’s Board of Directors adopted an interim rule allowing athletes to pursue NIL opportunities beginning July 1, 2021, student-athletes were finally able to receive financial compensation for partnering with brands. In the following months, a number of non-agency talent collectives have cropped up at universities around the country. Some examples include Gator Collective […]

What is an NIL Valuation?

As it has been for decades with any budding industry or business vestment, the world of NIL has seen a significant amount of growth since its inception in the summer of 2021.  From universities and states releasing their own separate NIL guidelines for brands and student athletes to billboards in Times Square and beyond, the […]

Endorsement vs. Advertising: What’s the Difference?

From a business perspective, understanding the ins and outs of athlete endorsements can drastically improve how you approach them and recruit athlete influencers to represent your brand. Let’s start by addressing a common question: What’s the difference between endorsement and advertising? Advertising and endorsements have been around for decades, but many people still have a […]

Comparing State NIL Laws and Proposed Legislation

As of July 2022, 29 states have passed legislation addressing how student-athletes can profit off their name, image, and likeness (NIL), with an additional 10 states waiting on proposed NIL legislation to pass.  To brush up on our knowledge of NIL history, in September 2019, California passed SB 206, the first state legislation granting college […]

Athlete Branding: Pro vs. College Athletes

Back in 2019, LeBron James rallied behind early NIL legislation efforts when the California state senate introduced the Fair Pay to Play Act. LeBron tweeted the hashtag #morethananathlete to advocate for the rights of college athletes to receive compensation for the billions of dollars they generate.  The pros like LeBron know that rigorous training and […]

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