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Endorsement vs. Advertising: What’s the Difference?

From a business perspective, understanding the ins and outs of athlete endorsements can drastically improve how you approach them and recruit athlete influencers to represent your brand. Let’s start by addressing a common question: What’s the difference between endorsement and advertising? Advertising and endorsements have been around for decades, but many people still have a […]

Comparing State NIL Laws and Proposed Legislation

As of July 2022, 29 states have passed legislation addressing how student-athletes can profit off their name, image, and likeness (NIL), with an additional 10 states waiting on proposed NIL legislation to pass.  To brush up on our knowledge of NIL history, in September 2019, California passed SB 206, the first state legislation granting college […]

Athlete Branding: Pro vs. College Athletes

Back in 2019, LeBron James rallied behind early NIL legislation efforts when the California state senate introduced the Fair Pay to Play Act. LeBron tweeted the hashtag #morethananathlete to advocate for the rights of college athletes to receive compensation for the billions of dollars they generate.  The pros like LeBron know that rigorous training and […]

 A Sports Agent’s Role in the World of NIL

You might be a little outdated if all you know about sports agents is from Jerry Maguire.  Since the NCAA lifted NIL regulations in 2021, there are various ways for college athletes to earn money from their skills and talents beyond the field. The ruling may have originated from discussions around jersey sales and video […]

The Highest-Paid College Athletes in the NIL Era

One of the most significant changes in college sports happened on July 1, 2021, when the NCAA finally allowed athletes to profit from their own NIL (name, image, and likeness). As a result, college athletes and recruits can make money off of things like autograph signings, endorsements, personal appearances, and other activities—depending on state regulations. […]

Athlete Influencers on Facebook: Here’s What You Need to Know

According to recent reports, 1.93 billion people are daily users of Facebook. On a planet with 7.9 billion people, that’s roughly 25% of the global population. Pretty crazy, right? It’s hard to wrap your head around the sheer number of people who use Facebook on a daily basis. From a marketing perspective, it also raises […]

Why YouTube is the Future of Athlete Influencer Marketing

Since its inception in 2005, YouTube has helped people share videos and build online communities all over the globe. Today, YouTube is the second largest search engine, outpaced only by its parent company, Google.  YouTube is also rapidly evolving into one of the most popular influencer marketing channels. This is an opportunity that should be […]

Why Athlete Influencer Marketing on Twitter is a Cheat Code

“If the Cleveland Cavaliers win the 2018 NBA finals I’ll buy everyone who retweets this a jersey…” Demarious Randall, a football player for the Cleveland Browns, posted this on his Twitter ahead of the 2018 NBA Finals. Roughly a million retweets (and four back-to-back losses) later, he was off the hook, as Steph Curry and […]

Self-Branding 101: How to Build a Lasting Brand as an Athlete

As an athlete who performs at the highest level, you’ve worked your ass off to get to where you are today. Countless hours of practice and preparation, both on and off the field, propelled you to the top level of your competition. When you make it this far, your life quite literally revolves around your […]

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