“If the Cleveland Cavaliers win the 2018 NBA finals I’ll buy everyone who retweets this a jersey…” Demarious Randall, a football player for the Cleveland Browns, posted this on his Twitter ahead of the 2018 NBA Finals. Roughly a million retweets (and four back-to-back losses) later, he was off the hook, as Steph Curry and […]
As an athlete who performs at the highest level, you’ve worked your ass off to get to where you are today. Countless hours of practice and preparation, both on and off the field, propelled you to the top level of your competition. When you make it this far, your life quite literally revolves around your […]
When you think of athlete influencer marketing, the first social platforms that come to mind are probably Instagram and YouTube. Maybe Facebook, Twitter, and now TikTok as well. Odds are that you didn’t think of LinkedIn. And why would you? LinkedIn doesn’t crack the list of top five influencer marketing channels. But the networking platform […]
If you’ve never heard of TikTok, you’ve been living under a rock. Smashing records for most downloads of a social app in a quarter, the app now has one billion active users all over the world. It rests in seventh place for the most-used social site, which is unbelievable considering it took Instagram six years […]
The world of college athletics is still reverberating with excitement and opportunity since the NCAA’s rule changes making it possible for athletes to sign NIL deals and profit off of their own image. This new frontier of influencer marketing is still in its infancy, but nevertheless, brands and athletes alike are jumping on the opportunity […]
Kids these days seem to just be getting older even quicker now, don’t they? In the wake of the new NIL laws, that’s not a completely misplaced feeling, seeing as high school kids as young as 16 are signing significant business deals with companies wanting to sponsor athletes. And this is all thanks to legislation […]
In 1994, inventor and home electronics manufacturer Michael Boehm created a prototype for an invention he believed would revolutionize the grilling game. Originally titled the “Short Order Grill,” this angled cooking device simultaneously seared both sides of a piece of meat while allowing excess fats and oils to drain off of the cooking surface. The […]
A phrase we are sure many an athlete has uttered, especially in the wake of the recent NIL laws that have gone into effect in various states allowing college athletes to accept social media endorsements from corporate brands.
This past November, Shuckin’ Shack Oyster Bar revealed that they were jumping into the world of NIL for college athletes. The company took to Instagram on November 19, 2021, to announce its sponsorship of NC State gymnast Nicole Webb. Over the next several months, Shuckin’ Shack announced more sponsorships, building a team of student-athletes that […]
