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College Athletes Score, Cutting Deals as a New Marketplace Is Born

From hurdlers to quarterbacks, students signed contracts and began to pull in some of the millions that could be made this year alone.

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Let's make a deal: NCAA athletes cashing in on name, image and likeness

The Cavinders, who have been working with tech company Icon Source to find opportunities, also announced a partnership with Six Star Pro Nutrition and plan to look into more potential deals in the coming days. They also plan to monetize their popular social media feeds and start selling branded merchandise in the near future.

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Behind the Scenes as the Cavinder Twins Became the Faces of Day 1 of NIL

On a seismic day in college athletics, one of the biggest deals was struck with a pair of Fresno State women's basketball players. Here's how it went down.

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Seven SEC Student Athletes Land Paid Segments On The JBoy Show

Student Athlete NIL (SANIL) worked with Icon Source to broker this deal. Jason Belzer, a former Forbes contributor and managing partner of SANIL, says this deal sets a precedent for future deals in the media space.

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Maximizing Student-Athlete NIL Opportunities With INFLCR’s Cavale And Icon Source’s Garrett

INFLCR’s Jim Cavale and Icon Source’s Chase Garrett sit down with AthleticDirectorU to give their thoughts on how the first month of NIL went, lay out best practices for student-athletes and schools, and what schools can do to best maximize student-athletes’ NIL opportunities.

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Former Georgia punter Drew Butler leading the way in NIL deals at Icon Source

Butler was confident in the fact that this change and his work at Icon Source was equitable for all student-athletes, adding that unique opportunities will present themselves to each and every athlete.

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Colorado Company Icon Source Hopes To Be Leading Authority To Connect Student-Athletes With Brands

Garrett has experience with action sports and set up Icon Source in Denver a few years ago as a way to connect professional athletes with brands looking to hire promoters. The company is simply adding student-athletes to the platform.

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NIL debuts amid a flurry of activity as college athletes embark on historic day

"I’m so excited for these student-athletes,” said Drew Butler, who was an All-American punter at Georgia but now is vice president of Icon Source, a digital company that works with connecting athletes with brands and companies. “That’s the most important thing and it’s long overdue. It just goes to show that 2021 is the year of the college athlete."

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‘You can do the math:’ Chet Holmgren, Drew Timme among Gonzaga athletes positioned to prosper from NIL

Drew Butler runs the collegiate division for Icon Source, a digital marketplace that connects brands with athletes to facilitate endorsement opportunities. Icon Source recently teamed up with INFLCR. “It’s unlimited, absolutely unlimited,” Butler said of Timme’s and Holmgren’s earning potential. “If Gonzaga has the type of season they had last year, which I’m sure they will with their great coach, players and support staff, their value will continue to soar.

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