Butler was confident in the fact that this change and his work at Icon Source was equitable for all student-athletes, adding that unique opportunities will present themselves to each and every athlete.
Butler was confident in the fact that this change and his work at Icon Source was equitable for all student-athletes, adding that unique opportunities will present themselves to each and every athlete.
Garrett has experience with action sports and set up Icon Source in Denver a few years ago as a way to connect professional athletes with brands looking to hire promoters. The company is simply adding student-athletes to the platform.
“I’m so excited for these student-athletes,” said Drew Butler, who was an All-American punter at Georgia but now is vice president of Icon Source, a digital company that works with connecting athletes with brands and companies. “That’s the most important thing and it’s long overdue. It just goes to show that 2021 is the year of the college athlete.”
Drew Butler runs the collegiate division for Icon Source, a digital marketplace that connects brands with athletes to facilitate endorsement opportunities. Icon Source recently teamed up with INFLCR. “It’s unlimited, absolutely unlimited,” Butler said of Timme’s and Holmgren’s earning potential. “If Gonzaga has the type of season they had last year, which I’m sure they will with their great coach, players and support staff, their value will continue to soar.
The Denver-based company enables brands to communicate directly with sports agents, helping bulldoze an immemorial barrier.
NCAA athletes are wasting little time in capitalizing on new rules allowing them to profit off their name, image, and likeness (NIL), with some high-profile stars expecting to sign six-figure endorsement deals and possibly much more in the near future.
CNBC’s “Power Lunch” discusses the NCAA allowing athletes to make money off their likeness with Hanna and Haley Cavinder, basketball players at Fresno State, and Boost Mobile CEO Stephen Stokols.
With the NCAA’s interim name, image and likeness policy in effect, JSU’s Antwan Owens is one of the country’s first athletes to take advantage.
Butler was in New York as partner for Icon Source, a sports marketing firm that figures to be one of the biggest players on the NIL stage. There is going to be a giant rollout at midnight. Even if it is just social media, what better place to do it than New York? “It’s long overdue,” said Butler, best known as a former All-American punter at Georgia.
