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NIL debuts amid a flurry of activity as college athletes embark on historic day

"I’m so excited for these student-athletes,” said Drew Butler, who was an All-American punter at Georgia but now is vice president of Icon Source, a digital company that works with connecting athletes with brands and companies. “That’s the most important thing and it’s long overdue. It just goes to show that 2021 is the year of the college athlete."

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‘You can do the math:’ Chet Holmgren, Drew Timme among Gonzaga athletes positioned to prosper from NIL

Drew Butler runs the collegiate division for Icon Source, a digital marketplace that connects brands with athletes to facilitate endorsement opportunities. Icon Source recently teamed up with INFLCR. “It’s unlimited, absolutely unlimited,” Butler said of Timme’s and Holmgren’s earning potential. “If Gonzaga has the type of season they had last year, which I’m sure they will with their great coach, players and support staff, their value will continue to soar.

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Icon Source Wants to Help College Athletes Get Paid

The Denver-based company enables brands to communicate directly with sports agents, helping bulldoze an immemorial barrier.

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Cashing in on campus: College athletes rush to ink 'six-figure' endorsement deals one day after NCAA lifts rules against profiting off name, image, and likeness

NCAA athletes are wasting little time in capitalizing on new rules allowing them to profit off their name, image, and likeness (NIL), with some high-profile stars expecting to sign six-figure endorsement deals and possibly much more in the near future.

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College basketball players on NCAA ruling that allows them to cash in

CNBC’s “Power Lunch” discusses the NCAA allowing athletes to make money off their likeness with Hanna and Haley Cavinder, basketball players at Fresno State, and Boost Mobile CEO Stephen Stokols.

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Jackson State DE Signs Historic Midnight Endorsement Deal as NIL Floodgates Open

With the NCAA's interim name, image and likeness policy in effect, JSU's Antwan Owens is one of the country's first athletes to take advantage.

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College athletes set to execute unique, lucrative NIL endorsement deals as midnight strikes on July 1

Butler was in New York as partner for Icon Source, a sports marketing firm that figures to be one of the biggest players on the NIL stage. There is going to be a giant rollout at midnight. Even if it is just social media, what better place to do it than New York? "It's long overdue," said Butler, best known as a former All-American punter at Georgia.

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Mr. CFB: How Is NIL Going To Work? Depends On Who You Ask

“We think this (NIL) will be a fluid business for the first five years. There will be a lot of players at first but over time it will shake out. This is going to be the biggest change in college athletics in years.” -Drew Butler, Excecutive Vice President of Icon Source.

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NCAA's NIL era arrives, some athletes are ready to cash in

A new era in college sports dawns Thursday.

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