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Notre Dame 4-star WR Tobias Merriweather lands first major NIL Deal

In a deal brokered by Icon Source, Tobias Merriweather secured what is believed to be his first NIL deal with Clean Energy, a sports nutrition company.

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The Players’ Lounge launches first ever LSU digital player cards through NIL deals

The Players’ Lounge continues to find creative ways for players to maximize their NIL partnerships and engage fans in new ways.

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Why YouTube is the Future of Athlete Influencer Marketing

Since its inception in 2005, YouTube has helped people share videos and build online communities all over the globe. Today, YouTube is the second largest search engine, outpaced only by its parent company, Google.  YouTube is also rapidly evolving into one of the most popular influencer marketing channels. This is an opportunity that should be […]

Why Athlete Influencer Marketing on Twitter is a Cheat Code

“If the Cleveland Cavaliers win the 2018 NBA finals I’ll buy everyone who retweets this a jersey…” Demarious Randall, a football player for the Cleveland Browns, posted this on his Twitter ahead of the 2018 NBA Finals. Roughly a million retweets (and four back-to-back losses) later, he was off the hook, as Steph Curry and […]

Self-Branding 101: How to Build a Lasting Brand as an Athlete

As an athlete who performs at the highest level, you’ve worked your ass off to get to where you are today. Countless hours of practice and preparation, both on and off the field, propelled you to the top level of your competition. When you make it this far, your life quite literally revolves around your […]

Do Not Sleep on LinkedIn For Athlete Marketing

When you think of athlete influencer marketing, the first social platforms that come to mind are probably Instagram and YouTube. Maybe Facebook, Twitter, and now TikTok as well.  Odds are that you didn’t think of LinkedIn. And why would you? LinkedIn doesn’t crack the list of top five influencer marketing channels. But the networking platform […]

Why TikTok is The Best NIL Sports Marketing Tool 

If you’ve never heard of TikTok, you’ve been living under a rock. Smashing records for most downloads of a social app in a quarter, the app now has one billion active users all over the world. It rests in seventh place for the most-used social site, which is unbelievable considering it took Instagram six years […]

How Athletic Endorsements Can Prepare College Athletes For What’s Next

The world of college athletics is still reverberating with excitement and opportunity since the NCAA’s rule changes making it possible for athletes to sign NIL deals and profit off of their own image. This new frontier of influencer marketing is still in its infancy, but nevertheless, brands and athletes alike are jumping on the opportunity […]

High School NIL: Where it’s Legal, and What it Means for High School Athletes

Kids these days seem to just be getting older even quicker now, don’t they?  In the wake of the new NIL laws, that’s not a completely misplaced feeling, seeing as high school kids as young as 16 are signing significant business deals with companies wanting to sponsor athletes.  And this is all thanks to legislation […]

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