Since the Name, Image, and Likeness (NIL) rule was introduced in 2021, many critics have opposed the new statute. However, the argument remains widely contested. While 60% of adults over age 45 do not believe in compensation for student-athletes, 63% of adults under age 45 think they should. Many critics cite that the growing monetary […]
College sports broadcasting has always been a lucrative business, attracting millions of viewers and generating billions of dollars in revenue. However, the adoption of Name, Image, and Likeness (NIL) policies has added a new dimension to the college sports landscape. NIL allows college athletes to now profit from their name, image, and likeness, opening up […]
Sprouts Farmers Market wanted to celebrate the 50th anniversary of Title IX and amplify their individual partnerships with the University of Texas, the University of California—Los Angeles, the University of Southern California, and Arizona State University. To do this, the brand worked with female student-athletes from Big 12 and Pac-12 schools to create fun, personable […]
The date is December 10, 2005. USC Running back Reggie Bush wins the Heisman trophy one month before beating the Oklahoma Sooners in the national championship game. Flash forward to September 2010. Reggie Bush relinquishes his Heisman trophy after an investigation found him guilty of breaking NCAA rules by receiving gifts and endorsements from his […]
For decades, college sports have been a staple of amateur athletics and American culture. However, recent changes to the NCAA sponsorship rules have shifted the landscape of college sports sponsorship. For the first time, there are now opportunities for athletes to monetize their personal brands. This NIL rule change (Name, Image, and Likeness) will potentially […]
The history of female involvement in college sports has long been characterized by exclusion, both as athletes and as full participants with equal access to the advantages that athletics can provide. For many years, male athletes have received greater financial support, more media exposure, a stronger voice to develop their image, and a better platform […]
It’s no secret that there are a wide variety of ways to get sponsored in sports. Athletes can make money by endorsing products on their social media, appearing in advertisements, and even signing deals with companies that want to hire them as spokespeople. Companies and brands of all sizes are looking to work with athletes […]
Kit Taylor, EVP Business Development As the Executive Vice President of Business Development at Icon Source, Kit is responsible for identifying and securing partnerships with leading brands and athletes on the platform, while ensuring that they receive the support they need to achieve their goals. She also manages our team of Brand specialists that are […]
