Resource Hub

What Are NIL Collectives and What Do They Do?

When the NCAA’s Board of Directors adopted an interim rule allowing athletes to pursue NIL opportunities beginning July 1, 2021, student-athletes were finally able to receive financial compensation for partnering with brands. In the following months, a number of non-agency talent collectives have cropped up at universities around the country. Some examples include Gator Collective […]

What is an NIL Valuation?

As it has been for decades with any budding industry or business vestment, the world of NIL has seen a significant amount of growth since its inception in the summer of 2021.  From universities and states releasing their own separate NIL guidelines for brands and student athletes to billboards in Times Square and beyond, the […]

Endorsement vs. Advertising: What’s the Difference?

From a business perspective, understanding the ins and outs of athlete endorsements can drastically improve how you approach them and recruit athlete influencers to represent your brand. Let’s start by addressing a common question: What’s the difference between endorsement and advertising? Advertising and endorsements have been around for decades, but many people still have a […]

Comparing State NIL Laws and Proposed Legislation

As of July 2022, 29 states have passed legislation addressing how student-athletes can profit off their name, image, and likeness (NIL), with an additional 10 states waiting on proposed NIL legislation to pass.  To brush up on our knowledge of NIL history, in September 2019, California passed SB 206, the first state legislation granting college […]

Ground-Breaking Deal between Icon Source & The NIL House

John Brenkus, Creator and Host of ESPN Sport Science and The NIL House, Signs Ground-Breaking Deal with Icon Source

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Athlete Branding: Pro vs. College Athletes

Back in 2019, LeBron James rallied behind early NIL legislation efforts when the California state senate introduced the Fair Pay to Play Act. LeBron tweeted the hashtag #morethananathlete to advocate for the rights of college athletes to receive compensation for the billions of dollars they generate.  The pros like LeBron know that rigorous training and […]

 A Sports Agent’s Role in the World of NIL

You might be a little outdated if all you know about sports agents is from Jerry Maguire.  Since the NCAA lifted NIL regulations in 2021, there are various ways for college athletes to earn money from their skills and talents beyond the field. The ruling may have originated from discussions around jersey sales and video […]

NIL’s deeper purpose evident in smaller deals

Icon Source partnered with Milner Technologies and Montclair YMCA to promote swimming safety and drowning prevention.

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The Highest-Paid College Athletes in the NIL Era

One of the most significant changes in college sports happened on July 1, 2021, when the NCAA finally allowed athletes to profit from their own NIL (name, image, and likeness). As a result, college athletes and recruits can make money off of things like autograph signings, endorsements, personal appearances, and other activities—depending on state regulations. […]

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