Grow Your Audience & Boost Revenue withAthlete Influencers

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Chase Garrett

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feb 2, 2022

What Are NIL Benefits? 4 Things Critics Missed

Since the Name, Image, and Likeness (NIL) rule was introduced in 2021, many critics have opposed the new statute. However, the argument remains widely contested. While 60% of adults over age 45 do not believe in compensation for student-athletes, 63% of adults under age 45 think they should. Many critics cite that the growing monetary […]

feb 2, 2022

Leadership Spotlight

Kit Taylor, EVP Business Development As the Executive Vice President of Business Development at Icon Source, Kit is responsible for identifying and securing partnerships with leading brands and athletes on the platform, while ensuring that they receive the support they need to achieve their goals. She also manages our team of Brand specialists that are […]

feb 2, 2022

High School NIL: Where it’s Legal, and What it Means for High School Athletes

Kids these days seem to just be getting older even quicker now, don’t they? In the wake of the new NIL laws, that’s not a completely misplaced feeling, seeing as high school kids as young as 16 are signing significant business deals with companies wanting to sponsor athletes. And this is all thanks to legislation […]

feb 2, 2022

Athlete Branding: Pro vs. College Athletes

Back in 2019, LeBron James rallied behind early NIL legislation efforts when the California state senate introduced the Fair Pay to Play Act. LeBron tweeted the hashtag #morethananathlete to advocate for the rights of college athletes to receive compensation for the billions of dollars they generate. The pros like LeBron know that rigorous training and […]

feb 2, 2022

How Sprouts Farmers Market Leveraged NIL Athlete Deals

Sprouts Farmers Market wanted to celebrate the 50th anniversary of Title IX and amplify their individual partnerships with the University of Texas, the University of California—Los Angeles, the University of Southern California, and Arizona State University. To do this, the brand worked with female student-athletes from Big 12 and Pac-12 schools to create fun, personable […]

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